Maximize the Mix of Marketing:
Pathways, Performance & Practice.

Interaction ‘08 offers the unique opportunity to customize tracks to each individual’s interests and desired learning experience.  2008’s advanced and integrated track roster contains learning sessions that deliver theory, concept, discussion, practice and—most importantly—application of some of today’s most demanding marketing disciplines.

Interactive Sessions

The program for Interaction 2008 offers each conference participant an opportunity to create their own customized and personalized learning experience. It is not a conference for the masses; it is an experience for the individual. The program consists of several learning tracks.

Because of the size restrictions of all the sessions, you will need to carefully select those topics that most interest you and register early in order to ensure your place in your preferred learning venue.

Course A1: “How to” develop and evaluate a print ad.

 

Course A2: “How to” assess and improve a Web site.

 

Course A3: --Cancelled--- 

 

Course A4: “How to “write and test a telemarketing script.

 

Course A5: “How to” create and produce an infomercial.

 

Course A6: “How to” build and find productive lists of customers and prospects.

INTERACTIVE “PERFORMANCE & ASSESSMENT” DIALOGUES

One of direct marketing’s best claims is that its strategies and practices on base on hard facts and data.

Three of direct marketing’s time tested quantitative tools are examined and discussed – the newly embraced customer profiling and modeling technique for assessing the desirability of a particular customer segment, the idea of a Self-Regulatory Organization and whether or not your firm is entirely capable and the lifetime value model for discovering the long term contribution a particular customer might represent to the organization.

Course B1: “Who should we target?” Implementing Customer Profiling an Prospect Modeling.

Course B2: “Are we capable?” Self Regulatory Organizations (SRO's)

Course B3: “SWOT Analysis" Understanding the Marketplace Environment and How Your Organization Can Adapt to it.

DIRECT MARKETING ESSENTIALS

Here, we bring back one of the most popular set of sessions from previous conferences and introduces several new topics to be presented in the traditional presentation format of lectures and discussions.          

This series of direct marketing essentials courses is designed to assist those attendees who are new to the practices of direct marketing and are looking for an overview of the basic process we know as direct marketing.

Course C1: The Direct Integrated Multi-Channel Marketing Process

Course C2: Relationship Marketing - Building and Nurturing Business Relationships

 

Course C3: Integrative Marketing - Integrating and Coordinating Marketing Channels

Course C4: Adaptive Marketing - Assessing the Past and Planning the Future

Course C5: Navigating through the world of Direct Mail Marketing and the Ever-Changing Sea of Postal Regulations

Course C6: Creative Marketing - Developing and Communicating Offers that Embrace Direct Marketing Techniques

This section is comprised of three presentations on “hot topics” that are of special interest to direct marketers and their enterprises. Each of these presentations goes beyond day to day operations and explores topics that could well define the future operation for many of our colleges in the direct marketing industry.

In the emerging age of the “direct marketing revolution,” an understanding and an appreciation of these cutting-edge issues could well define some of your strategic initiatives for the near future.

Course D1: Search Engine optimization – if you are not on the first page, you do not exit.

Course D2: The Secret to Innovation - How to Manage the Money

Course D3: Heads or tails – are micro “long tail” markets viable business opportunities